360° Brand • Digital • Experience • Growth

The Power of Three.
One Bright Line Forward.

We connect strategy, creativity, technology and execution to build brands, launch products and drive measurable business growth.

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About Bright Line

We brought everything we learned to something we own.

Founded by three sisters after years of professional experience with multinational and global entities, Bright Line brings corporate discipline, entrepreneurial speed and creative courage into one connected company.

Meet the founders
3Founders
17Core services
360°Connected solutions
2Regional offices

The Power of Three

Three sisters.
One empire.

Rania Elshafey

Rania Elshafey

Co-founder

Walaa Elshafey

Walaa Elshafey

Co-founder

Doaa El Shafey

Doaa El Shafey

Co-founder

What we do

Full 360 marketing.
One connected partner.

One senior team to think, build, launch and scale every line of your brand and business.

01

Brand + Digital

Brand Identity Creation • Website Development • E-commerce Development • App Development

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02

Experiences

Events Management • Stand Creation • Photoshooting • Media Production

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03

Influence

PR • Influencer Collaborations • Social Media Strategies • OOH Advertising

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04

Growth

Marketing Strategies • Media Buying • B2B Marketing Solutions • B2C Marketing Solutions

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01

Brand Identity Creation

Strategy, naming, identity systems, guidelines, packaging and rollout.

02

Website Development

Corporate, campaign and conversion-led websites with premium UX.

03

E-commerce Development

End-to-end storefronts, payments, fulfilment integrations and optimization.

04

App Development

Useful, scalable mobile experiences built around customer journeys.

05

Events Management

Concept, planning, production, supplier coordination and on-ground delivery.

06

PR

Narrative development, media relations, press office and reputation support.

07

Influencer Collaborations

Creator strategy, selection, contracting, content direction and measurement.

08

Marketing Strategies

Research, positioning, audience, channel, budget and KPI planning.

09

Social Media Strategies

Channel roles, content architecture, calendars, community and reporting.

10

Media Buying

Planning, buying, optimization and reporting across paid digital media.

11

OOH Advertising

Location planning, format selection, creative adaptation and campaign delivery.

12

Stand Creation

Custom exhibition, retail and trade stands from 3D concept to build.

13

B2B Marketing Solutions

Lead generation, trade marketing, partnerships and sales enablement.

14

B2C Marketing Solutions

Demand creation, promotions, retail, e-commerce and customer growth.

15

Photoshooting

Product, lifestyle, corporate and campaign photography.

16

Media Production

Film, reels, motion graphics, CGI, editing and channel adaptations.

17

Product Launch Strategy

Market entry, portfolio, pricing, channel, communications and launch calendar.

How we work

One bright line.
Five clear moves.

01

Discover

Business, audience, market

02

Define

Strategy, scope, KPIs

03

Design

Identity, content, experience

04

Deliver

Digital, media, PR, events

05

Drive

Measure, optimize, scale

Selected work

Work that moves
the business.

Bright thinking

Ideas for brands
that want to move next.

Where we are

Dubai today.
Egypt next.

Head office

Dubai

Business Bay, Dubai, UAE

Coming soon

Cairo

Downtown Cairo, Egypt

Start a project

Bring us the ambition.
We'll build the Bright Line.